211 Awareness Campaign

The 211 resource system, created by Coordinated Entry System, was made to connect people to resources in their community such as food, housing, social work, legal advocates, and more. This rebrand was created for Duluth's 211 United Way organization to increase awareness of the 211 program in the places where people need it. 


The yellow and black theme color is urgent, yet friendly and familiar to grab attention. Arrows found through various media are a call to action, pointing on in the right direction to help and resources. Additionally, houses resembling those arrows are found throughout the media to highlight the importance of finding housing, which can also be activated as arrows to show further emphasis.